Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil

Authors

  • Jayne Leite Universidade Federal do Rio Grande do Sul, Faculdade de Medicina, Porto Alegre, Rio Grande do Sul, Brasil. https://orcid.org/0000-0002-4612-7301
  • Natan Feter Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. The University of Queensland, School of Human Movement and Nutritional Sciences, Brisbane, Queensland, Australia. https://orcid.org/0000-0001-6295-9792
  • Igor Retzlaff Doring Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. https://orcid.org/0000-0003-4279-2707
  • Júlia Cassurriaga Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. https://orcid.org/0000-0002-8352-6774
  • Eduardo Lucia Caputo Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. https://orcid.org/0000-0002-3515-9308

DOI:

https://doi.org/10.12820/rbafs.25e0154

Keywords:

Social networking, Longitudinal studies, Research design, Methods

Abstract

We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Grande do Sul state. In the survey’s official Facebook® and Instagram® page some strategies were adopted, such as weekly posting schedule, use of hashtags, organic publications, and boosted publications. Over the first 13 days of study, 1773 people were reached by an organic engagement. Boosted campaigns increased the average interactions reaching a total of 34,376 people, leading to 857 clicks on the survey’s link. Social media is a useful tool for participants recruitment strategy in epidemiological researches. However, internet-based approaches aiming to reach a more heterogeneous sample should be developed.

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Published

11/21/2020

How to Cite

1.
Leite J, Feter N, Doring IR, Cassurriaga J, Caputo EL. Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil. Rev. Bras. Ativ. Fís. Saúde [Internet]. 2020 Nov. 21 [cited 2025 May 9];25:1-5. Available from: https://rbafs.org.br/RBAFS/article/view/14455

Issue

Vol. 25 (2020)

Section

Research and Graduate Studies in Physical Activity and Health

License

Copyright (c) 2020 Jayne Leite, Natan Feter, Igor Retzlaff Doring, Júlia Cassurriaga, Eduardo Lucia Caputo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

When submitting a manuscript to the Revista Brasileira de Atividade Física & Saúde, the authors retain the copyright to the article and authorize the Revista Brasileira de Atividade Física & Saúde to publish the manuscript under the Creative Commons Attribution 4.0 License and identify it as the original publication source.